Jerry Garcia loathed the construct of celebrity. He was appalled that his throngs of fans worshiped him like a god. When he wasn’t on stage playing guitar with the Grateful Dead or his many solo projects, he sought to enjoy a low-key lifestyle. Puffing on a nice joint was always a part of that. Aside from the wealth of music he left behind, his influence lives on in the form of a high quality line of cannabis products. Curated by his daughters Trixie and Annabelle, Garcia Handpicked is committed to matching the extraordinary legacy of its namesake.
Companies can’t sway our allegiance to their brand with swag alone. It didn’t hurt though when the Garcia rep – Haley – brought the Elevation staff organic cotton t-shirts with captivating designs. They also have these super cool pins which we’ve been giving to customers who buy more than one box of pre-rolls. Their brochures go so far as offering suggestions of which Jerry tunes to listen to based on which strain you’re smoking. In giving us background on the brand, the focus was split between the integrity of the farmers and the colorful history of the culture surrounding Garcia himself. Ultimately it’s all about sitting back and enjoying this cannabis the way it was intended – paired with your favorite music and a carefree spirit.